Art is revolution!
And we think that’s great!
Think of Joseph Beuys and the Fat Corner or Marcel Duchamp and his readymade “Fountain”! Both were highly provocative in their day. The success? Only came about little by little. Today Beuys and Duchamp are classics of art history – true standards – and we look back with a smile at the enfants terribles of art. The avant-garde always has a hard time. Especially in art. Being a pioneer requires a lot of perseverance and persistence. But as a gallery owner you know that better than anyone else. Good trailblazers lead to meaningful revolutions if the quality of the project and the implementation are right. Picasso’s cubism was a revolution. Even Monet’s water lilies were – let’s say – “reactionary” at the time.
Now a few Swiss avant-gardists are preparing to revolutionize the art industry. The new digital avant-garde in the art world: that’s 4ARTechnologies! Future standards in the fields of art, art forgery, catalogue raisonné, provenance / documentation and trade, united in one app. Art historians, app developers and art market experts have worked on the technical development for two years. Three patents and hundreds of test phases later, we would like to present our idea to you and invite you to try it out. Without obligation and without hidden costs. Because revolutions live from others taking part.
It all starts with a forgery-proof biometric passport for works of art, which guarantees the authenticity of the work and its complete provenance for artists and collectors. Thanks to our unique technology, the surface structure of a work of art is read by a smartphone camera and converted into a digital fingerprint. This fingerprint, together with information on origin and history, is secured as a biometric passport that cannot be manipulated afterwards. Each work thus becomes uniquely identifiable and traceable, without a single mark. An unprecedented level of security for cultural and financial assets that transcends generations.
Once registered, all other functions of the digital art world toolbox can be used. Simplified management of even larger collections is just the beginning. A detailed virtual representation of your collection is instantly available to you and anyone you invite. Information and sensitive documents can be sent in a controlled and targeted manner, and the relevant communication received and processed directly in the 4ARTapp. Even elaborate condition reports are created digitally in minutes using a smartphone or tablet, saving time and money. New artists can also be discovered in the 4ARTapp, and their art experienced up close in the integrated virtual showroom. Innovative service and future-proofing for you with the 4ARTapp.
4ARTechnologies lets collectors take advantage of the opportunities of the digital age